Podcasts & Canada

By Sarah Swain

Did you know that 55% of Canadians have never listened to a podcast before, and 24% aren’t even familiar with what a podcast even is? My freaking head is spinning, y’all. (See full 2018 Canadian Podcast Listener Report report here) So don’t worry, if you’re one of the people who have sent me a DM asking, “Sarah, I want to listen to your podcast, but I don’t know how…” you’re not alone! But, this also shoots a pain right into my heart, knowing how many people are’t tapping into this free resource to enhance their own lives and businesses. Yes, I said free. Sigh…

So, I’m going to give you all a crash course on what a podcast is and how to find them!

In a nutshell, a podcast is a broadcast of an audio file. Think of it this way, Youtube is for the eyes, podcasts are for the ears. These audio files are recorded by the hosts (like me!) and uploaded to various listening platforms so users can listen from anywhere, on any device. It’s estimated that there are over 630,000 different podcasts on air, so needless to say your options are endless. Topics range from life, business, comedy, news, true crime, story telling, poetry, health, tech, politics, and just about anything else you can think of that you may need help with or want more information on!

So where do you find them?! This depends on a few things.

  1. The platforms that the podcast host has uploaded to plays a role. Depending on the software the podcast host uses to upload their audio files, will dictate their options of where they can upload their audio files to. Most come with the ability to upload to ITunes, Spotify, Soundcloud, GooglePlay, IHeart Radio, Radio Public, Stitcher, etc…So if you have accounts with any of these platforms, you can search the name of the podcast you’re looking for to see if it is hosted there. If it isn’t, you can use podcast apps to pull them into your device from the worldwide interwebs, as outlined below.
  2. The type of device you own and apps you have installed also plays a role. As an example, Apple products use the default “Podcast app” and Android devices use the default GooglePlay Music (icons seen below). However, there are a plethora of podcasts apps you can download from your app store on your devices that can also play podcasts. Some of these include Podbean, Doggcatcher, Beyond Pod, Podcast Addict, Podcast Republic, etc. Just open up the App Store/GooglePlay on your mobile device or laptop, and search for “podcast apps” and you’ll see a whole bunch of options show up for you. Most are free, some are paid. In my opinion there’s no need to be paying for something that is actually free, so download a free app and see how you like it!

Googleplay music

Click below to listen to The Great Canadian Woman Podcast on some of the top platforms!

So if you are new to the scene, welcome! You world is about to change with the wealth of knowedlge and resources that is now at your fingertips.  And if you’re already in the know, thank you for supporting the podcast community! Every download, like, share comment, review and rating means the world to us! Thank you for helping us get our message out!

Sarah Swain

Host, The Great Canadian Woman Podcast


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